Project Description
The Penelope's Light brand is an ecommerce candle company that offers hand-poured, natural candles.
Key Activities:
Brand Identity
Website Design - UX / UI / Copywriting
Marketing & Content Strategy
Product Design & Photography
Print Design
Special Considerations:
Regulation of how aromas are talked about in the marketing content and descriptions
Regulations for label design for candles
Candle safety
The Team
Jessica Hardin - Marketing Consultant, Project Lead, UX Designer, UX Researcher, UI Designer
Skills
Marketing Strategy
Customer Journey Mapping
Research and Analysis
Product Photography
Product Design
Wireframing
Prototyping and Testing
Visual and UI Design
Project Management
Tools
Adobe XD
Webflow
Adobe Suite
Google Keywords
